Hosted by entrepreneur and registered chartered accountant Andile Khumalo, the series will run over five weeks. The first episode aired on Wednesday, 22 April at 16:30. The last episode will air on Wednesday, 20 May 2020.

Chivas Regal will aim to support small businesses and struggling entrepreneurs by giving away R35 000 in funding every week to help their businesses with a much-needed cash injection.

All that businesses have to do is DM Chivas on their Instagram channel (@chivasregalsa) and provide a short description of their business and how the money would help their operation in the short or long term.

Khumalo has over 20 years of finance and business experience. He is the founder and CEO of specialist investment firm, KhumaloCo, which invests in companies operating in the tech, media, telecoms and financial services sector.

The 'Business Unusual' InstaTV series will see Khumalo interview various industry thought leaders as they share their origin stories, business adventures and insights into how to survive as a business during the current COVID-19 context.

For the first episode, Khumalo will be chatting to self-taught chef and YouTube personality Luyanda Mafanya of @cookingwithluyanda. Luyanda is a 25-year-old entrepreneur from the Eastern Cape.

Her cooking channel has an audience of over 200k followers across her social platforms. She has collaborated with various brands including:
  • MTN
  • FNB
  • Sea Harvest, and
  • Hirschs.
Senior brand manager at Chivas Regal Blue Masoka says, "Just as Chivas Regal blends together whiskies to create award-winning scotch, we want this series to blend new business challenges with expert advice."

Chivas Regal says that it is aware of the toll that current lockdown regulations can take on businesses with the advent of the alcohol ban in South Africa. "Small businesses have it even worse and the least we can do is help them out in this time of need," concludes Masoka.

For more information, visit www.chivas.com. You can also follow Chivas Regal on Facebook, Twitter or on Instagram.