The entire process ran during the lockdown, virtually, from the brief and presentation to the award of the account.
Think Creative Agency says that it will implement a campaign led by local insight. The partnership will be a second for the agency and Mzansi Magic, following an above the line campaign executed in 2019.
The campaign will be a case study that will aim to work in the 'new normal' in the world of brands.
Think Creative Africa is a creatively-led through-the-line agency that strives to solve business problems through a uniquely African perspective. The agency was founded four years ago by Nkgabiseng Motau and Mukondi Kgomo.
For more information, visit www.thinkcreativeafrica.co.za. You can also follow Think Creative Africa on Instagram.