The TVC was developed by Lindt's agency partners, 34° and Platypus. They were briefed to create an ad that would 'resonate with all South African consumers and to illustrate that Lindor can be enjoyed on any occasion'.

According to the brand, Lindor is known for its 'quality and smooth melting chocolate' and the objective was to communicate to consumers that Lindor chocolate can, and should, be enjoyed whenever one pleases.

The storyline of the TVC follows a young woman tackling her typical day at the office, complete with the stress and success that comes with successfully delivering a big presentation. She manages to find a moment within her day to have a Lindor Milk Stick before continuing with her day.

The TVC is currently airing on SABC, ETV, Mnet and DSTV.

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