According to the brand, Converse's dedication to highlighting both upcoming and existing artists work has evolved and come in into fruition in the form of its adjoining campaign called 'Unity'.

The campaign involves five South African artists that have been tasked to visually depict the African experience of the COVID-19 virus in a way that breathes a 'refreshed message of hope, strength, positivity and survival' into the white Converse Hi-top.

The artists include:
  • Fhatuwani Mukheli
  • Sindiso Nyoni
  • Nardstar
  • David Tshabalala, and
  • Falko Fantastic. 
Each artist will have their design available for sale for pre-order on Converse's website. Each sneaker will be customised, with only 75 pairs available per design.

In the efforts of giving back to an establishment that has been affected by the pandemic, Converse has indicated that it has selected the Nelson Mandela Children's Fund to give all of its proceeds to, following the sale of all sneakers.

The 'Unity' campaign aims to provide the opportunity to purchase a limited and exclusive sneaker featuring the artwork of some of the country's most appreciated creatives. 

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