The IAB is a member-based, non-profit organisation that represents over 160 leading media and marketing companies in South Africa. It aims to grow the digital economy by way of empowering the media and marketing industry to thrive in today's ever-changing digital arena.

The IAB says that it does this through its connected culture and access to experts and expertise, "which enables [it] to provide smart, actionable and motivating insights to help [its] members make better digital decisions, and therefore better business decisions".

According to the IAB, the work of the association is accomplished through the contribution of over 100 IAB South African member company volunteers and executive leaders, who give of their time and expertise — together with the investment of the IAB membership — to drive projects forward.

"We are looking for an individual who is passionate about driving the digital industry forward within the remit of the publisher council and to proactively and collaboratively — along with the IAB publisher council and wider IAB network — deliver on the publisher council ambition to ensure the value of publishers' audiences are realised and diversified revenue streams are commonplace," adds the IAB.

The membership has expressed its thanks to Chris Louw for his "strong leadership over the past year and a half and creating a vibrant and meaningful platform for the Publisher council to deliver on its objectives".

It has also expressed thanks to Claire Cobbledick, GM of Gumtree South Africa and IAB South Africa vice-chair, for chairing the publisher council in the interim.

The IAB South Africa publisher council chair nomination form can be found here.

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