Most recently, Rabanye has been in product management in the telecommunications space. Prior to this, she was strategy director at the Brave Group where she worked mainly on financial services accounts including Momentum, Absa Group Communications and the parastatal Transnet.
Rabanye says that she is thrilled to take over from Phumi Mashigo, who completed her two-year period as jury chair last year. She paid tribute to Mashigo's 'always challenging and interrogative jury leadership'. The programme says that having served on last year's jury, Rabanye is well-primed to take over as chair.
"Industry transformation in 2020 has become more critical than ever and that will be a driving edict of [my] tenure," says Rabanye. She adds that her jury will also look at how agencies have best navigated the pandemic.
"In both my professional and personal capacity, COVID-19 feels like a reset button that's forcing us to decide whether we fight or flee as business leaders. I'm on the side of fighting for the industry, its survival and enduring success," she adds.
AdFocus editor Jeremy Maggs says, "I cannot think of a better person to take over from the formidable Phumi Mashigo. Rabanye knows the industry inside out and has a clear understanding of the enduring value the brand communications industry plays in business success."
Financial Mail AdFocus is South Africa's leading agency competition, where business growth and accomplishment are the driving factors that determine category winners.
The call for entries begins at the end of June. Winners will be announced at the end of November. Entries for the 2020
Financial Mail AdFocus Awards open on Tuesday, 30 June.
For enquiries, individuals are encouraged to contact:
For more information, visit
www.adfocus.co.za.