According to the awards, despite the circumstances, marketers in the industry have continued to work at crafting impressive creative content that has captured the hearts and minds of their clients’ targeted audience.

"In the Information Age, clients no longer accept a marketer at face value when deciding whether to purchase a product or procure a service," says DMASA's CEO David Dickens. 

"Winning credible awards can go a long way in demonstrating that you or your agency are trustworthy marketers who deliver results. Being an award-winning marketer will open doors for more business by assuring your prospective customer of your capability, creativity and commitment to excellence," Dickens adds.

The Assegai Awards aim to acknowledge the talented elite whose integrated marketing campaigns deliver signifcant results, as well as encourage all players in the industry to work towards achieving greatness in their campaigns.

According to the awards, the ultimate goal remains to keep raising the bar for the whole industry by acknowledging the game-changers that inspire all to do better.

Dates regarding the 2020 event:
  • Entry deadline: Friday, 28 August
  • Judging: Thursday, 17 September and Thursday, 24 September
  • Assegai Awards evening: Thursday, 5 November (subject to COVID-19 regulations)
For more information, visit or contact [email protected]. You can also follow the Assegai Awards on Facebook or on Twitter.