This picture of AI has been fuelled by many movies in the early 2000s when not much was known about the field. However, almost 20 years later, we're seeing the benefit that AI has on our lives — so much so that if it were to be suddenly taken away, we would miss the convenience terribly.

AI and digital marketing

According to statistics released by Forbes, 77% of companies in the United States and the United Kingdom are making use of AI-related technologies in their organisations.

AI is used by digital marketers to increase their customers' and target audience's engagement with the brand. With the new requirements for social distancing, AI is being utilised to facilitate transactions such as with cardless swipes.

Keeping customers engaged

With more and more transactions being conducted online, there is a risk of people losing touch with the people behind the brand. Consumers buy into the people behind the company and not the company itself so if you lose that connection with your customers, you risk losing them altogether.

A customer can buy exactly what a particular company sells from a number of different suppliers. However, they buy from a specific company because of the people behind the product.

AI is a very useful way of maintaining that connection. For example, a chatbot, which is installed on your website, can provide useful information to your customers about the hours that you operate and other frequently asked questions.

It can even act as a sales assistant and move people down the sales funnel while your sales consultants merely close the deal.

AI is a very exciting space and has the potential to take digital marketing to the next level. To make sure that your business makes the best use of it for your digital marketing, you need to partner with an AI specialist and an expert digital marketer so that they can design a solution that fits your business.

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