Joe Public Cape Town will be led by Cape-based Brendan Hoffmann as executive creative director, who returns to Joe Public after 11 years. Hoffmann started with the agency in 2005 as a young art director and has 17 years of experience in both traditional and digital advertising channels.
He most recently was leading the 20-strong creative department at Publicis Machine Cape Town as group creative director.
"We are fortunate to be building on the foundations of a robust Joe Public value system, with a clearly defined growth purpose to lead us from the very first step," says Hoffmann.
"To this end, our focus will be on growing our clients' brands through innovative, effective creative solutions [that are] born from rigorous, insight-driven strategies with clear and measurable objectives," Hoffmann adds.
Hoffmann is joined by Matt Quarta, a senior integrated strategic planner, who brings to the partnership his expertise in the digital landscape, particularly in data and analytics, as well as brand and communication strategy. Quarta has been with Joe Public since 2017.
"We are delighted to be starting our Cape Town agency with a team as dynamic and accomplished as Hoffmann and Quarta. The venture into Cape Town is a fantastic opportunity for us to expand our creative ambition of growing our clients with excellent creative output that resonates and connects with the man on the street," concludes Xolisa Dyeshan, chief creative officer of Joe Public.
The brand and communications group views the opening of the Cape Town office as a further opportunity to expand on its purpose of growing its people, clients and country, under its new stewardship.
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