The agency's focus is on merging traditional marketing tools with digital-centric strategies to provide meaningful value and create smart brands.

"The Fourth Industrial Revolution (4IR) is here and continues to gain momentum in influencing the landscape of the lives of consumers," says the agency. "Access to information and content has become immediate with a click of a button."

"Brands who embrace and adapt to the rate of change give themselves an advantage over their competitors. 4IR demonstrates the magnitude that digital change has on the progression of an industry and country," adds the agency.

"Competition between brands has evolved and the stakes are higher. It's all about who can provide a creative solution to a problem in the fastest time," says Lerato Molete, MD of Black Cherrie Management.

"Consumers are seeking unique brand experiences. We provide virtual reality and augmented reality services as one of the ways to evolve your brand," adds Molete.

According to Molete, future-proofing your brand involves thinking about what needs your consumers will have in the future and what tools you will need to meet those needs.

Molete adds that incorporating virtual reality to host board meetings, team building sessions and conferencing will become the new normal, as brands plug into digital technologies to give consumers and employees immersive and engaging experiences.

According to the agency, virtual tours allow for content to be viewed on consumers' mobile phones, tablets, iPads or laptops. Virtual tours give brands:
  • added visibility when it comes to online searches (SEO)
  • photo realistic experiences,
  • the ability to be available 24 / 7.
Black Cherrie Management says that this allows prospective buyers to view potential property and spaces in real-time without physically being at the said location. Not only does this elevate brand experiences but it transforms consumer behaviour and 'sets the standard going forward within the local and global property market'.

Black Cherrie Management has also indicated that it has developed a customised VR experience for the North West Tourism Board, showcasing the tourism hotspots across the province for tourists to visit.

The agency has also participated in events such as the MACAH Foundation launch and has taken The Sunday Times Generation NeXt Interactive Showcase into a 360 virtual environment.

"Digitally-led solutions make what was previously perceived as impossible, possible. Having brands re-prioritise their strategies to include the use of digital tools to achieve brand awareness will put them in good stead in being resilient to industry and economic changes," says Molete.

"At Black Cherrie Management, we understand how to help brands adapt to what the world will be like tomorrow," concludes Molete.

For more information, visit www.blackcherrie.co.za. You can also follow Black Cherrie Management on Facebook, Twitter or on Instagram.