"It feels like radio is a crossroads of uncertainty and opportunity right now," says the team at Ultimate Media. "The pandemic has seen radio listening go through the roof around the world, yet advertisers have not yet flocked to take advantage."
According to Ultimate Media, clients are asking questions of all media right now, including radio. The team says that response, ROI and accountability has become key as marketers have become very selective about where they place their capital.
The panel will aim to look at:
- how the pandemic has changed the radio landscape
- listening patterns, digital engagement and creative content planning
- how to get the most out of radio in the changing times ahead
- how the radio industry can convince advertisers that radio still has the ability to deliver response and ROI on their campaigns
- the change in listener patterns, which have seemed to accelerate during the pandemic
- potential younger audiences that are going digital, and
- the integration of airwaves and social media by listeners, resulting in more content creation by radio stations and advertisers.
According to Ultimate Media, the presenters who engage daily with South African consumers on-air and on social are the most qualified to tackle the topics.
The panel comprises:
- DJ Fresh
- Dudu Khoza
- Mo Flava, and
- Simon Parkinson.
For more information, visit www.ultimatemedia.co.za
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