Mbuso Khoza, CEO of Content Nation Media, says: "If there's one thing that COVID-19 has taught all of us, it is humility. As content publishers, we've always valued our readers but, this appreciation is even greater now."
"With this in mind, we decided to use our back covers, which is one of our most premium spots across all of our magazines, to reach out to our readers to express our gratitude for their support, past and present — and we hope, in the future too," adds Khoza.
"It's fair to say that the print media industry has faced its fair share of struggles over the past few years," says Khoza. "The COVID-19 pandemic and subsequent lockdown regulations have exacerbated the situation, with magazines — classified as a non-essential item during the first few weeks — having all sales and distribution during that period, halted."
Content Nation Media says that it has always been consumer-centric; using newsletters, social media, events and most recently webinars, it has striven to engage with its readers.
"This personal approach is aligned with the strategic undertaking, which has been in place since March 2018. [The aim is] to make our premium content more diverse and accessible to the majority of the people in our country," says Khoza.
"With the throwback collage of our covers, we're hoping to take our clients down memory lane, reminding them that despite current challenges there is still much beauty in the world," Khoza adds.
"We're mindful that during the lockdown, most of our readers were not able to find our magazines on shelves. We're grateful they could still enjoy our recent issues digitally through our newsstand partners Magzter and Zinio," Khoza says.
"We remain committed to serving them with high-quality lifestyle content on our print and digital platforms," concludes Khoza.
The August / September print issues of GQ
and House and Garden
will be available on shelves on Monday, 20 July. The digital copies can be accessed via:
For more information, visit www.condenast.com
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