Named 'Three Questions To Help Stamp Out False News', the campaign aims to educate and inform users about how to detect potential false news. Facebook says that it was created in consultation with a number of its third-party fact-checking partners.
The campaign will be delivered on Facebook's platform, where users will see a series of creative and educative adverts. These feature a link to a dedicated website
that asks users to challenge the information they see on posts by asking themselves the following:
• Where's it from? If there's no source, search for one.
• What's missing? Get the whole story and not just the headline, and
• How does it make you feel? People who make false news try to manipulate feelings.
Facebook says that this campaign comes on the heels of its latest notification update
, which allows people to know when the news articles they are about to share are older than 90 days — providing greater visibility and context to help make informed decisions about what to share.
"We know misinformation is an ongoing challenge, which is why we have invested heavily as a business in addressing misinformation in general, and more recently around COVID-19. We continue to focus on combating this," says Aïda Ndiaye, Facebook's public policy manager for programmes and campaigns, EMEA.
"This campaign is just another step in taking our responsibility of improving the accuracy and quality of information on Facebook seriously. We remain committed to working with industry experts and the community on our platforms, to tackle misinformation and empower people with resources that help them decide what to read, share and trust," concludes Ndiaye.
For more information, visit www.facebook.com