"South Africans are resilient in the face of adversity, and this initiative aims to celebrate that. The initiative seeks to reward and uplift those young ''Hack-A-Preneurs' with a creative pulse; the people bursting with energy and those looking to unlock new opportunities," says Nolo Mohope, KFC marketing manager.
Using the new KFC Crunch Sliders on-the-go snack as a platform, KFC aims to identify up-and-coming innovators, 'hustlers' and hard workers on social media with the ultimate goal of rewarding one Hack-A-Preneur with a cash prize of a R50 000. The winner will also receive a business coach for three months and mainstream media publicity business profiling opportunities. The runner up will get R50 000, and third place winner will get R20 000.
"This brand-new Crunch Slider snack remains the catalyst in recognising and fuelling those who are always on-the-go. There is no better time than now to harness the spirit of this product to empower and uplift those people that are making a difference, not only for their own lives but for the many lives that their passion and innovations will impact. Entrepreneurship in South Africa is alive and well, and we want to celebrate, support and reward that," adds Mohope.
“Most importantly, however, for us, it is about recognising the ones who are constantly pushing through adversity, but rarely get the recognition and support they deserve. We are on a journey to do just that using our own platforms as a means to celebrate and access these individuals," concludes Mohope.
Individuals can check out KFC's Twitter page for more information on the 'Hack-A-Preneur' competition.
For more information, visit www.kfc.com. You can also follow KFC on Facebook, Twitter or on Instagram.