According to Foodstuffs, the marketing industry has transformed completely over the past few decades, becoming extremely digitised; this means that the digital means of communication have evolved, overshadowing the ashes of the printed media and network television. 

According to the team at Foodstuffs, commercials today appeal on every website visited on a daily basis. And in one way or another, digital media is shifting the entire industry, setting new rules of the future.

Dominic Quinn, the marketing director at Foodstuffs, says, "We went into the process looking for a media agency partner who truly understands the media landscape, how it is going to evolve and work alongside our internal team as we shape ourselves for future success."

"PHD Media has a strong grasp of what we are trying to achieve and offer great talent, innovative thinking, strong in house capability, advanced tools and systems and world-class purchasing power as part of the Omnicom Media Group," adds Quinn.

"I would like to thank FCB for their commitment and hard work over the years. FCB will continue to be our creative agency for Foodstuffs' brand," Quinn says.

According to the company, FCB Media had served Foodstuffs as a whole for years; however, the company has indicated that it was 'time for a change.' With this in mind, PHD media was brought on board.

According to Foodstuffs, the agency has the power to 'plan and execute more radical ideas in partnership with the company and are open to innovation and novelty'.

"PHD Media successfully won the Foodstuffs business because they demonstrated strong strategic capabilities alongside an ability to integrate their data, planning and campaign management platforms into Foodstuffs’ new operating model," says the team at Foodstuffs.

PHD Media will be in charge of the marketing activities of the Foodstuffs brands. The CEO of the new agency Nikki Grafton concludes, "We look forward to working across the Foodstuffs brands and helping the team take these classic Kiwi brands to a new level in the eyes of their customers."

For more information, visit www.phdmedia.com. You can also follow PHD Media on Facebook, Twitter or on Instagram.