The brand says that Heineken®’s adverts appeared twice on the list. Heineken®'s 'Unmissable' ad was the runner up and ranked at number two. Through the '#unmissable' campaign, the brand aimed to remind football fans that every UEFA Champions League match has 'unmissable moments'.

The brand's Rugby World Cup™ 'You don't need to know the rules to enjoy the game' television commercial landed in the top 20 at number 16.

Lauren Muller, marketing manager for Heineken®, says, "Heineken® always aims to create memorable experiences and bring enjoyment through all of our sponsorship platforms and Rugby World Cup™ 2019 was no different."

"We once again tapped into a universal consumer insight and delivered a light-hearted entertaining TV ad that consumers loved," ads Muller.

The brand says that Heineken®'s current above-the-line communication is geared towards encouraging responsible consumption through its '#SocialiseResponsibly' campaign. It adds that the message is apt as the country has moved to lockdown Level 2 and has seen consumers enjoying its beer in their homes.

Beer brand Amstel was recognised for its wedding-themed TV commercial. Inspired by the diverse South African culture, the commercial aims to be an expression of Amstel Lager's core values of 'timeless taste', showcasing the beer being enjoyed at various wedding ceremonies throughout the decades.

The advert depicted the passing of time, changing fashions and tastes, while showing Amstel's preferred taste being the one constant.

Continuing with its 'timeless beer' theme, Amstel will be flighting its new television commercial later in 2020. The brand worked with local talent and a smaller innovative agency as part of its commitment to support the creative industries during the pandemic.

"Creating a COVID-19 sensitive commercial gave us an opportunity to not only think differently about the content we wanted to present to our consumers but to also choose a creative partner who would best deliver on the brief in a world where both budgets and our movements are restricted," says Dimakatso Napiane, senior brand manager at Amstel. 

"In working with local talent, Amstel continues to support the creative industries in a time where there are few opportunities to earn an income. Our latest commercial features talent from our previous 'Timeless Taste' ads, as well as DJ duo Twins on Decks who are friends of Amstel," concludes Napiane. 

For more information, visit You can also follow HEINEKEN South Africa on Facebook or on Twitter.