Grafton Everest opened its doors in 1953. The brand says that it prides itself on manufacturing all its furniture on local soil from its plant in Durban. The current Grafton Everest master craftsmen have over 20-years of experience and adhere to strict standards.
Grafton Everest is one of the brands within the Bravo Group. The group's brands include:
- Alpine Lounge
- La-Z-Boy
- Milano Décor
- Gommagomma
- Sealy
- Slumberland
- Edblo, and
- King Koil.
The Penquin team has indicated that it will be responsible for the brand's strategic direction, digital campaign buying, social media accounts, creative elements and all production needs.
"The agency's team hugely impressed us with their understanding of the Grafton Everest brand and the vision they saw for it going forward. It's great to work with a team who is as passionate as we are for lounge furniture and, I have no doubt, we have a winning partnership," says Amy Whittam, marketing executive at the Bravo Group.
Penquin is a B-BBEE Level 2 results-driven integrated marketing agency, which offers a 360-degree solution to brands, including:
- design
- strategy
- traditional and digital media buying
- social media management
- inbound marketing
- event management, and
- production.
"Pitching in person gave us the winning edge," says Ryan Nofal, acting MD at Penquin. "Being in the same room as the brand's team enabled us to start forming a relationship between the brand and the agency."
Deep connections and a full understanding of a clients' business is important, says the team at Penquin. "We welcome Grafton Everest to the Penquin family with excitement," concludes Nofal. "The team is ready to take the brand to new heights."
For more information, visit
www.penquin.co.za. You can also follow Penquin on
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