media update’s Talisa Jansen van Rensburg takes a look at why marketers need to pay attention to the power of storytelling.
One of the main reasons why brands need to make use of storytelling is because “stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.”
This is according to American author Chris Brogan.
People are more likely to remember your brand’s messages if it’s told as a story. Additionally, stories are a lot more relatable and entertaining than simply just throwing advertisements left, right and centre.
With that in mind, take a look at these three reasons why more brands should use the power of storytelling:
What are some of our favourite stories told by brands? Let us know in the comments section below.
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Not that you understand why brands need to use the power of storytelling, be sure to read about why All great marketers are excellent storytellers.
*Image courtesy of Vecteezy