The '#TasteTheAction' campaign, which kicked off on Tuesday, 1 September and runs until Saturday, 31 October, aims to offer consumers the chance to buy two participating Cadbury products and stand the chance to win one of three VIP travel experiences and weekly prizes.
Individuals can choose between a premium trip to the United Kingdom (including a VIP matchday experience) for two, or alternatively, going on a local holiday in Camps Bay, Cape Town with two others. All prize trips to be redeemed in 2021.
"The noise, the fans singing your name, the roar when you're chasing a goal ... there's nothing like match day. It's the ultimate experience," says South African and Manchester United player Quinton Fortune.
"Legendary experiences are meant to be enjoyed on and off the field and we are excited to join forces with some of the legends of soccer to give our local audience a true 'taste of the action'," says Lara Sidersky, Mondelez South Africa category lead for chocolate.
"Now more than ever, people are looking for exciting experiences and we are glad to be able to deliver these to our fans," adds Sidersky.
To enter, individuals are required to buy two of their favourite participating Cadbury products. These include:
- Lunch Bar, and
- limited edition milk slabs in Astros, PS Caramilk, 5 Star and Crunchie variants.
Entrants can then dial *120*101112#, enter the unique code that can be found inside the pack and follow the prompts.
The brand has indicated that there is an additional opportunity to 'rub shoulders virtually' with host Andile Ncube and special guests including international soccer legends at the Cadbury '#TasteTheAction Experience', which is coming up in due course.
The experience will be virtual, allowing individuals to attend from the comfort of their homes. There will be opportunities to ask questions and interact.
For more information, visit www.cadbury.co.za
. You can also follow Cadbury on Facebook
or on Twitter