"We don't want to ruin the surprise, but we will reveal that we have physically 3D scanned more than 30 of our models and built a virtual showroom. Plus, our Revet John Deere Licensed Merchandise Store has also been transformed into a 3D shopping experience," says Stephan Nel, marketing manager at John Deere Africa. "This is probably one of few, if not the first, for agriculture in Africa."

The scans, modeling and technology utilised by Deere allow its farmers to virtually walk around the equipment and browse the Revet John Deere Licensed Merchandise Store aisles as if they were in the actual shop, participate in games, competitions and other interactive pages on the site. 

Nel says that the showroom transformation contributes to the digital era and has a greater and superior ability to portray movement. The virtual showroom depicts a 'realistic and visually appealing model' that aids customers and supports our dealers in the purchasing process.

NAMPO Virtual 2020, hosted by Grain South Africa, is one of the largest privately organised agricultural exhibitions in the Southern Hemisphere have planted new digital seeds with its first-ever virtual expo.

Deere encourages farmers big and small and leaders connected to the land to come together to attend this expo and visit their stand at the expo as it brings new means to showcase the industry. The show will run from Wednesday, 9 September to Saturday, 12 September and is free for all visitors.

"Our showroom has exceeded our expectations and we are thrilled to showcase our world-class equipment utilising top-of-the-range digital technology. Visitors can interact with our stand at NAMPO online, and view our monumental new showroom, without leaving the comfort of their own home," concludes Jacques Taylor, John Deere's managing director, Africa and Middle East.

For more information, visit www.deere.com. You can also follow John Deere on Facebook, Twitter or on Instagram