SHAREit enables the media transfer of photos, videos, audio and apps without the need for Internet or access to the Google play store. The free app is over 200 times faster than Bluetooth and requires no mobile data. 

The app says that it aims to expand its services to deliver a 'one-stop content discovery, news, casual and hyper-casual gaming platform'. The sharing plstorm's focus in Africa is on easy access and borderless inclusion.

The app has had more than 1.8 billion downloads and 500 million monthly active users globally, with 20 million monthly active users in South Africa. According to World Wide Worx Social Media Landscape Report 2020, the largest apps in South Africa, over a seven-day period, were listed in June as WhatsApp (10.1 milliom users), YouTube (9.1 million users), Facebook (9.1 million users) and Instagram (4.7 million users).

With print media experiencing an implosion due to COVID-19 and digital content houses struggling with paywalls, SHAREit says that app advertising is proving an effective route to reach the population.

As per the App Annie report, in 2019 alone, mobile applications witnessed a total of 204 billion downloads worldwide, with consumers spending approximately 3.7 hours on mobile applications per day.

James Edwards, CEO of PerformDM, says, "SHAREit has huge power in its reach into the SEM three to seven market, a target audience that has been historically difficult to target through digital advertising."

"SHAREit offers various unique and high-performing branding and advertising solutions, which are effective in driving sales for brands reaching out to users. One unique feature is offline advertising in SHAREit that no other app does. For businesses, this app has opened new doors to advertise and has seen campaigns from clients like Standard Bank, National Lottery, King Price, Netflix and Joox," adds Edwards.

Karam Malhotra, partner and global VP of SHAREit, says, "We are extremely pleased to have this partnership for the South African market. SHAREit has already carved a niche for itself as a stellar ad network in the Asian market and we aim to replicate this success in South Africa."

"PerformDM is one of the market leaders in the digital media space and we are sure the partnership would be mutually beneficial for both the firms," adds Malhotra.

SHAREit was the sixth most downloaded app in 2019, according to AppAnnie's yearly report, and has already been recognised as one of the leading advertising networks in the Asian market. According to the Edition X of The AppsFlyer Performance Index, SHAREit has been ranked fifth in terms of growth in India and third in Southeast Asia.

The app says that the integration of innovation, value and affordability remains the 'sweet spot' when assessing the success factors of the world's top-ranking applications. "They steal our attention, entertain us, increase our social currency, or make our lives more efficient or affordable," concludes the team behind the app.

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