The Loeries, a non-profit company, is an initiative that aims to recognise, reward, inspire and foster creative excellence in the brand communication industry. The awards event additionally promotes and supports creativity by striving to help marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

Loeries Creative Week aims to bring together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.

According to the Loeries, it is the only awards event across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. The successor of the Gunn Report, WARC has the goal of collating the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.

Partners of the Loeries
  • Gearhouse
  • AB InBev
  • Barron
  • Brand South Africa
  • Facebook
  • Sanlam
  • Tractor
  • Vodacom, and
  • Woolworths.
Additional partners and official suppliers
  • AAA School of Advertising
  • Aon South Africa
  • Backsberg
  • BEE Online
  • First Source
  • Fresh RSVP Guest Logistics
  • Funk Productions
  • Gallo Images
  • Ludus Post Productions
  • Mama Creative
  • Newsclip
  • Paygate
  • Rocketseed
  • Shared Value Africa Initiative
  • Shift
  • Unstereotype Alliance
  • Vega School
  • VQI Communications Nigeria, and
  • Xneelo.
Endorsed by
  • Association of Communication and Design
  • Brand Council South Africa
  • Commercial Producers Association
  • Creative Circle
  • EXCA
  • IAB
  • South African Institute of Architects, and
  • IID.
For more information, visit You can also follow the Loeries on Facebook or on Twitter.