"The goal is to get South Africans to rediscover the joy of having a braai with Castle Lager and ease them back into this pastime by providing them with everything they need for this occasion at a convenient price," says Castle Lager brand director Kudzi Mathabire.
"Castle Lager will be hosting a digital content series that will bring back our beloved braai season. The series will be presented by Siv Ngesi and will feature three players from Bafana Bafana, the Proteas and the Springboks, as well as a few prominent personalities who are friends of the brand," adds Mathabire
"These stars will be competing every week in a braai-off contest, which will be supported by a partnership with the country's leading radio stations Metro FM
and Ukhozi FM
. The brand's social media platforms will be used to drive consumer participation," Mathabire says.
The brand says that sports fans can look forward to witnessing the braai skills of famed Rugby players Lukhanyo Arm, Makazole Mapimpi and Peter Steph Du Toit.
Cricket fans will be represented by Andile Phehlukwayo, Rassie van der Dussen, as well as Beuran Hendricks, while Molefi Ntseki, Doctor Khumalo and Teko Modise 'hold it down' for the football lovers.
The four-part series will be starting on Saturday, 5 September and will be followed by episodes on Saturday, 26 September, Saturday, 24 October and Saturday, 31 October respectively. Castle Lager has encouraged its fans to 'catch all the action' on its website.
Castle Lager has additionally indicated that it is filming the series in the homes of the selected sports stars, giving fans exclusive access into the homes of their sports icons, while supporting the '#StayHome' and '#StaySafe' messaging during the national lockdown.
The brand will also use the opportunity to give viewers a glimpse of the soon-to-be-launched Castle Lager limited-edition heritage t-shirts.
Sports stars will share defining moments and braai tips with the listeners on Metro FM's Top 40
countdown (midday to 13:00) and Ukhozi FM's Top 2
0 countdown (14:00 to 15:00) on the last Saturday of every month.
Castle Lager is encouraging fans to engage with the campaign in two ways:
- Fans can vote for their favourite sports stars every week, and
- They can share content of themselves enjoying their braai with Castle, as well as sharing the tips and tricks that make their braai experience using the campaign hashtag '#CastleBraaiSeason'.
Fans that participate in the campaign stand a chance of winning 1 of 100 Castle Lager Weber braais. The series kicks off on Saturday, 5 September at 14:30 on the brand's website, as well as Castle Lager's Facebook and YouTube pages.
For more information, visit www.castlelager.co.za
. You can also follow Castle Lager on Facebook
or on Twitter