"Overall, it is encouraging to see how entries have improved and increased year-on-year," says New Gen's founder and owner Stephen Paxton.

"South African agencies, corporates and students are producing some groundbreaking work and this is an affirmation that the industry is maturing. With a record number of entries received this year, I would like to thank each one of you for entering the awards and for going that extra mile in showcasing some truly exceptional work," adds Paxton.

"Teams have become more technically minded, smarter strategies can be seen across multiple platforms, resulting in clever content, greater reach and the engagement and results achieved with lower budgets have been phenomenal," Paxton says.

"Seeing this year’s entries has installed faith back in me, during these difficult times, knowing that South Africans no matter what challenges we are faced with, 'maak 'n plan,' Paxton concludes.

The awards have indicated that the winners will be announced at the 2020 virtual awards ceremony, which will be streamed live on Wednesday, 23 September at 19:00.

Viewers can watch the full 90-minute ceremony on the following platforms:
  • Justpalm.tv
  • media update
  • MarkLives, and
  • on New Gen’s Social Media, Twitter, Facebook and Instagram.
The awards have announced that the awards will have entertainment provided from South African artists Tatum and James Deacon.

The finalists for the 2020 edition of the awards include:

For more information, visit 
www.newgenawards.co.za. You can also follow the New Generation Social and Digital Media Awards on Facebook or on Twitter.