The sponsors have indicated that Season 2 recognises that pursuing a career in healthcare during the height of a pandemic is the definition of a 'generation of brave' and aims to shine a spotlight on the succession of healthcare heroes.
Season 1 of the 'Sponsors of Brave' campaign was a runaway success, says the duo, showcasing the depth and breadth of heroism all around us. Some 3 800 heroes from the front lines of healthcare in South Africa were nominated and 12 finalists emerged to have their stories shared and amplified.
By the end of the competition, over 3.2 million readers engaged with the campaign and two winners were chosen, earning R25 000 for each of their preferred charities and a trip to an overseas medical conference of their choosing.
Yudhveer Singh, FD of Adcock Ingram OTC division says, "We were blown away by the scale of nominations and the calibre of the healthcare professionals who ultimately won in the first season."
"It is exciting to anticipate what new champions Season 2 will introduce as we recognise aspiring healthcare professionals who personified practicing the Hippocratic oath during Covid-19," adds Singh.
"Now, as our energy to face what is left of 2020 wanes, we need fresh faces that bring new stories and successes to celebrate and reinvigorate the nation," says the team behind the campaign. "This is why the focus for Season 2 is on students, graduates and those in community service gearing up to enter the healthcare profession during this unprecedented time in history."
"This year has been incredibly trying, but our 'Sponsors of Brave' campaign is all about hope and heroism," says Andrea Firth, commercial editor of BrandStudio24.
"Bravery is not about the absence of fear, but of continuing on despite it. We want to give credit where it is due and we want to demonstrate to this next generation, who have already faced so much, that we believe in them and we will invest in them and their futures," adds Firth.
The campaign is calling on anyone who is an aspiring, current or recently graduated healthcare student or currently completing their community service year. Adcock Ingram OTC and News24 are encouraging these individuals to nominate themselves or a deserving candidate and they could win one of 10 R5 000 weekly prizes.
In addition, featured nominees could also stand a chance to win an impactful mentorship and two students will walk away with R25 000 towards their studies.
Mentors will also be in line to win a trip to an overseas medical conference of their choice to the value of R50 000 and the opportunity to pay-it-forward by donating R25 000 to any registered NPO charity that they wish to support.
For more information, visit www.partners.24.com