"This acquisition represents one of the most important milestones in our 21-year history," says Striata CEO and founder Michael Wright. "We see it as an opportunity to expand the full potential of the Striata platform, access more resources, more clients and more global exposure."
"Doxim is purchasing the business, IP and future revenue streams of a growing and healthy business, as well a feature-rich and highly scalable software platform," says Wright. "It is also buying a pathway into new territories, namely the United Kingdom, where it hasn't yet built a presence as well as clients in Asia."
"The acquisition of Striata will extend the Doxim CCM Platform, providing enhanced hyper-personalised interactive digital experiences all within a secure and compliant framework," says Mike Rogalski, Doxim president and CEO.
"The requirements for communicating with customers are quickly shifting to digital. Especially with the impact of COVID-19 and less face-to-face meetings, organisations need to find scalable ways to orchestrate multi-channel communications that are both personalised and legally compliant," adds Rogalski.
Beyond the business alignments, Wright believes that there are other equally compelling reasons for the deal. "Striata and Doxim's company cultures and market positioning are very similar and it's exciting to see how we will integrate our technology, systems, people and value propositions," Wright concludes.
Striata and its shareholders were exclusively advised by Novitas Capital Advisors.
For more information, visit www.striata.com
. You can also follow Striata on Facebook
or on Twitter