As South Africans begin to emerge from one of our most challenging periods to date, Tendai 'The Beast' Mtawarira offers us an empowering message of our own resilience, of our strength and our ability to triumph over adversity, says the Husqvarna brand.

"His story reminds us that no journey comes without rough terrain. Similarly, perseverance, tenacity and power are words that underpin Husqvarna's own ethos. Its range of outdoor equipment has the ability to help rebuild industries, enable businesses to return to work and nurture our relationships with our domestic spaces, where we have all been spending an unprecedented amount of time," adds the brand.

Creative director Maria Bronzin from Durban's Studio 031 says, "Because Husqvarna is all about these powerful machines, it was easy to parallel Beast's own physical prowess, which in real-time was quite awesome to watch."

"The production was shot at night, just after the last lifting of lockdown, with COVID-19 protocols in place and major time constraints — not to mention some of the remarkable physical exertions required of Beast," adds Bronzin.

"We decided to launch the brand campaign at this particular moment since it has been such a testing time for everyone on both a local and global scale," says Jenna Robinson, regional marketing manager for Husqvarna Africa.

"The story we had to tell was about resilience and reliability, delivered through this visual that has such resonance for us all, not just the industries we service," adds Robinson.

"Husqvarna is committed to benefitting both the industries and the homeowners we support through our sustainable innovations. We have a number of programmes and products that speak to that commitment," Robinson concludes.

Individuals are encouraged to view the brand advert on Husqvarna's digital brand channels, as well as Tendai Mtawarira's social media.


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