The duo says that after months of spending days indoors in tracksuits and PJs, South Africans finally have a chance to be outdoors and 'head into summer in style'.
The partners launched a limited-edition sneaker with the aim to 'ignite the expression of one's individuality through style'. Only 2 000 pairs of the sneaker will be produced.
Following its launch, the sneakers will be available to purchase on Bathu's online webpage. Only a total of 100 pairs will be sold and the remaining sneakers are up for grabs as competition prizes.
The duo says that all consumers need to do to enter the competition is purchase a case of Castle Lite at selected stores nationwide, available at:
- Checkers
- Shoprite
- TOPS at SPAR
- Makro, or
- Pick n Pay.
"There is nothing better than stepping out in something that gives you confidence, something representative of your personality. Castle Lite has always been the beer brand that pushes boundaries," says Castle Lite brand director Silke Bucker.
"Together with Theo Baloyi, we have managed to design something that did just that. The Castle Lite and Bathu collab enables consumers to have fun and look good doing it," adds Bucker.
"This collaboration is a result of like-minded brands walking the same journey with the same audience who put the enjoyment in self-expression. And so, we want everyone who wears the sneakers to feel that they are on top of their game," says Bathu founder Theo Baloyi.
"This sneaker has been created with the target market in mind, someone who doesn't like to be restricted or boxed in. Not by lockdown, status quo, stereotypes and not even by their circumstance. They want to be seen for who and what they really are. They always want to take it a step further and do the most. The Castle Lite and Bathu sneaker allows them to 'Unbox Themselves' with the shoes that run the streets," Bucker concludes.
For more information, visit
www.castlelite.co.za or
www.bathu.co.za.