Wayne Naidoo, CEO of the DUKE Group, says: "We're very pleased with our strong showing and this significant industry recognition of the successful integration of our creative, PR and digital agencies."
"We love the results criteria of the New Gen Awards
as it speaks directly to our ethos of working end-to-end across a campaign to support our clients in achieving their actual business objectives," adds Naidoo.
"As the virtual nature of 2020's awards ceremony attests, this is an extremely trying time for business in South Africa and the DUKE Group has proven its resilience and agility in pivoting through the pandemic to add real value to our clients," Naidoo says.
The group comprises three owner-managed, multi-award-winning entities:
- creative agency DUKE
- digital media specialist Mark 1, and
- public and influencer relations consultancy Positive Dialogue.
Positive Dialogue founder and managing director Tracy Jones says, "As part of the DUKE Group, we have pushed boundaries and it's fantastic to see this recognised by the industry. From a PR perspective, Positive Dialogue is deeply committed to advancing new-age PR and influencer marketing. We cut through the confusion of what it actually is and how best to do it so that our campaigns drive tangible business results for our clients."
Daan Du Toit, Mark1's managing director, concludes, "I think our strength here is the integration we have achieved in the DUKE Group. Our winnings prove the benefits to clients who really need seamless, on-message, omni-channel campaigns to reach consumers and deliver real-life value to them through brand engagement. It's an honour to receive these accolades."
For more information, visit www.duke.co.za
. You can also follow the DUKE Group on Facebook
or on Instagram