According to Stimorol, "Retro goes beyond just a flavour; it's all about the nostalgia of the '80s, '90s and '00s".

"With each chew, Stimorol Retro's refreshing bubblegum flavour triggers iconic flashbacks of old school cool," says Trushann Thomas, category brand manager of Gum South Africa.

"The new bubblegum flavour takes you back to when boomboxes and roller-skates were hip and happening when the hair was big — but shoulder pads even bigger — and when we were all 'friends' with Ross and Rachel," adds Thomas.
"Our marketing campaign will create intrigue by allowing our consumers to playback 'What's their Retro Flavour', while they 'kick it old school'," concludes Thomas.

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