The agency has announced the promotion of Cayleigh Zambonini to digital integration manager, Lisa Snyman to digital project manager and Liesl Silverman to digital copywriter.

Brenda Ulay has also been promoted and is now the community manager and content creator. According to the agency, these appointments have added extra heft to an existing power team.

The other women in the division are:
  • senior social media manager Marion Marais
  • digital product manager and user experience specialist Helna Brown
  • art director with a digital focus Tamarin Fraenkel, and
  • digital strategist Lara-Anne Derbyshire.
According to Zambonini, Boomtown's forward-thinking and agile structure fosters effective creative and digital expansion to achieve efficiencies and measured results, with digital at the core and the addition of an in-house content studio.

"We offer a range of integrated, or specific, brand-based digital solutions across the full digital ecosystem," she says. "This includes traditional digital advertising, such as social media and content creation to more technical services, such as paid search advertising and creating seamless user experiences for digital products."

Over the last five years, Boomtown has aimed to create effective and captivating digital marketing solutions for several brands and organisations, such as:
  • The Coca-Cola Foundation's Replenish Africa Initiative
  • Lafarge
  • Sovereign Foods
  • Bidvest International Logistics
  • Kingswood College
  • Bronx Woman, and
  • Hogan Lovells.
Zambonini says that putting together an all-woman team was never the objective, but the best applicants just happened to be women. "The digital industry is traditionally a male-dominated arena but at Boomtown, women have taken charge and our portfolio of work and case studies speaks volumes."

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