The brand says that, with people encouraged to stay away from public spaces due to the COVID-19 pandemic, many businesses have lost engagement with their clients.

The app aims to be a convenient way for the retailer to always stay in touch with its loyal customer base. The app has also allowed for Sportscene to take part in the already growing trend of online shopping, which is increasing in popularity in South Africa, and it will strive to showcase innovative approaches to customer service and experience.

Sportscene e-commerce manager Ally Williams says, "We're excited to launch the Sportscene app. The app offers our customers not only the ease of shopping our latest sneaker and clothing drops but some exciting features too. It's shopping at your fingertips with tons of extras."

The brand says that its app does not only offer the option to browse, buy clothing and the latest sneakers. A sneaker calendar is also included to inform their customers when the latest footwear will be dropping.

It also offers users the ability to tune into Sportscene Radio. The youth-driven digitally streaming radio gives the platform the latest drops from international and local brands, featuring culture conversations and music from some of the hottest artists and DJs in South Africa.

The brand concludes that its app is set to become another part of their growth as plans to add bigger and better features are underway, which 'consumers are sure to love'. The app is available for download here

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