Bain's is a South African single grain whisky that is distilled and double matured at the James Sedgwick Distillery in the Western Cape — the only commercial whisky distillery in Africa. 

Bain's is owned by Distell, Africa's leading producer of award-winning alcoholic brands and a South African company. 

Hoorah Digital will deploy its expertise in brand strategy development and creative design with the aim to deliver a multipronged digital approach that differentiates the Bain's brand and boosts audience affinity.

"It's an honour to be doing business with them and we are looking forward to doing work that pushes the boundaries both in terms of approach and execution," says Shaune Jordaan, Hoorah Digital's CEO.

"We were energised by Hoorah's approach and believe they are the right partner to help drive the Bain's messaging and ethos into the future," concludes Dino Araujo, spirits category marketing manager at Distell.

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