Key issues facing the industry will be on the agenda, says the event organisers.

Leaders across the globe will focus on the current situation and examine strategies to '#CreateChange' for good, while confronting misrepresentation, transformation, diversity, gender disparity and a range of topics impacting the brand communication industry.

The keynote addresses, discussions and debates will be shown across three channels, being the Loeries Presents, Loeries Conversations and Loeries Engage.

More than 75 hours of content will be broadcast during the week and the panel of speakers and judges for Africa and the Middle East's authoritative discourse on brand communication is made up of global leading experts in the creative world. They are the following:
  • Dr Rebecca Swift, who is an authority on visual trends in advertising and a winner of more than 30 international awards. She has a doctorate in photography and heads the creative insights team that sets the content strategy for Getty Images.
  • Jess Weiner is an author, educator and public speaker; Weiner is regarded as the 'go to authority' on women, girls and confidence. She was named by Forbes as one of the '14 Power Women to Follow”'on Twitter and described by Fast Company as one of the most creative people in Business in the areas of diversity and education.
  • Ian Thomas is a creative director also feted as one of the world's most popular poets having sold hundreds of thousands of books. His work has been read to the British Royal Family, quoted by Steven Spielberg, Moby and Camilla Cabello. His work appears in books by Arianna Huffington, Dawn French and more.
  • Dennis Lüeck is the most awarded creative in Switzerland and the current Swiss Advertiser of the Year, as well as chief creative officer and co-owner of Jung von Matt / Limmat.
  • Nicholas Hulley is the executive creative director of AMV BBDO and is responsible for genre-bending, culture-shaping work along with his creative partner. His work has won multiple Cannes Grand Prix’s and Titanium’s, as well as a D&AD Black Pencil. His joint work is displayed in the permanent collections of the British Museum and the Design Museum.
  • Katherina Tudball is a creative director at Superunion London. She has a passionate advocacy for diversity in creativity has been recognised by D&AD's members, who elected her to the Board of Trustees in 2016. Tudball has been awarded two Silver Cannes Lions for her work on Shakespeare's Globe as well as a D&AD Yellow Pencil and a Silver Cannes Lion for rebranding BBC2.
  • Alan Kelly is the CCO of Rothco where he has served in various roles over the past 10 years. Alan has won Cannes Lions (including a Grand Prix), D&AD and One Show pencils and Grand Clios. He has also judged at Cannes Lions, D&AD, Dubai Lynx, LIAs, One Show, and Clios.
"The brand communication industry has had a year without the creative insights it needs to maintain the creativity required by consumers," says Loeries CEO Preetesh Sewraj. 

"This year, the Loeries Creative Week will be a platform to not just recognise and reward great talent, from across Africa and the Middle East, but also bring the best in global learnings to everyone in the region," concludes Sewraj.

Mindful of the challenges posed by Covid-19, the organizers of the Loeries says that they have kept prices affordable with per-person prices at less than the cost of a simple lunch.

Tickets are on sale via with several packages on offer for students, freelancers and corporates, aimed at ensuring that the premier initiative to recognise and reward creative excellence is matched by a line-up of global industry luminaries.

Early bird tickets are available until Thursday, 15 October with Standard price tickets available post this date leading up to the event. A special XL Agency ticket will be available until Sunday, 1 November.

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