"We're looking forward to celebrating and rewarding the best local direct and integrated marketing talent in November," says David Dickens, CEO of the DMASA.

The 2019 event saw Ogilvy being named Agency of the Year, while Rogerwilco received the Leader Award in the same category. There are Leader, Bronze, Silver and Gold awards to be won across multiple categories spanning:
  • search
  • email
  • experiential, and
  • mobile marketing.
According to the event, its judges looked specifically for the most effective use of content, database analytics, interface and navigation design, banners, microsites. It also took into account every other direct and integrated marketing tool.

The DMASA is the continent's leading non-profit dedicated to the sustainable development of the direct and integrated marketing industry.

It is recognised by the National Consumer Commission, which enables it to manage consumer complaints within the direct marketing space on behalf of over 300 members.

The list of finalists for the TymeBank-sponsored awards is available for viewing here

For more information, visit www.assegaiawards.co.za or contact [email protected]. You can also follow the Assegai Awards on Facebook or on Twitter.