"2020 has been a heavy year and we have been asked to compromise a lot. At Castle Lite, we want everyone to live their best life as we '#UnlockSummer' and keep the country refreshed all summer long," says Castle Lite brand director Silke Bucker.
"Every time it gets too hot to handle and Hotazel reaches 35 degrees, we will refresh registered participants from anywhere in the country," adds Bucker.
To qualify, South Africans have been encouraged to register at
www.unlocklite.beer and to 'get refreshed' with a six-pack of Castle Lite every time Hotazel reaches 35 degrees.
The brand has also deployed an oversized cooler at the Nelson Mandela Square in Johannesburg, displaying the Hotazel temperature.
"In addition to registering, Castle Lite will also reward consumers who buy a six-pack of Castle Lite with extra cold prizes that'll unlock their summer. Plus, we are also on the lookout for heavy 'festive triggers' on social media that will alert us to a need for refreshment," Bucker concludes.
For more information, visit
www.castlelite.co.za or
www.unlocklite.beer. You can also follow '#UnlockSummer' on
Facebook,
Twitter or on
Instagram.