Making sure that a consumer’s journey with your brand is a smooth one is vital if you want to ensure your customers remain loyal to your brand.

“In our experience, the one-to-one relationship aspect of true loyalty marketing isn't possible to create at scale, nor even sustainable at present levels, without the disciplines and tools that are central to AI and machine learning,” says Bill Hanifin the CEO of Hanifin Loyalty LLC.

Essentially, without AI and machine learning, building a strong lasting relationship with consumers might prove to be a lot harder. According to the same Forbes article, a recent study also found that “improving customer experiences motivated 62% of enterprises to invest in AI.”

As you can see, with AI technologies, marketers and consumers all win!

Now, let’s take a look at three ways AI can assist your brand:

How else do you think AI can help marketers in the industry? Be sure to let us know in the comments section below.

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Now that you know how AI can assist consumers, take a look at Why AI will complement, not replace, human marketers.
*Image courtesy of Vecteezy