Jamie Bell, head of creative, says that from a creative perspective, the task to stay modern can become somewhat daunting.

Bell says that this is especially true when landing 'moderness' in an ever-changing world where everything has been done before. He adds that for the creative team at the agency, the challenge on how to do this, and continuing doing this, was understood.

"We must find the new modern in everything we do, without copying anyone's ideas or creative output," adds Bell.

To bring that across creatively — not only in the company's creative itself but for their clients — Bell says that the key was to ensure their designs answered the questions posed in each application with 'stand-out' creative. It also needed to be supported by strong visual communication.

"We are constantly looking for better ways to be unexpected. Nothing is left to chance. We think about everything we create through the lens of 'modern'," says Bell.

He adds that while this may seem to indicate they needed to design 'flashy, over-the-top visuals to attract attention', this was not the case.

"We look at each problem and create visuals in their sphere of influence, which will look different for every client," Bell says.

Meagan Viljoen, hoola's head of conceptual creative, says that staying 'modern' meant that they needed to be current and showcase that through their work.

"From the big idea to the execution thereof, our work needs to show fresh thinking," Viljoen says.

"Not only does this show that we are brave, but it also shows we understand our audience and that we find unique solutions that are relevant to their problems," adds Viljoen.

"To create work that was different to anyone else's, you needed to create work that was shareable, "because if it's 'share-worthy', it's different, and if it's different, it's modern. And that's what we're all about," concludes Viljoen. 

For more information, visit www.hoola.agency. You can also follow hoola on Facebook, Twitter or on Instagram.