Epica's editorial director and jury host Mark Tungate says, "It's gratifying to note that many agencies have already entered work this year and we want to warmly thank them for their support, which is much appreciated."
But Tungate says that some agencies had asked for more time to enter, while others were finalising seasonal campaigns that
Epica hoped to show the jury.
"We want to give agencies and ourselves enough leeway to ensure that the year's best work is represented," adds Tungate.
One of the prizes available is the
Responsibility Grand Prix, sponsored for the third year running by ACT Responsible. The organisation's mission is to share good practices and inspire and unite the advertising industry around social responsibility and sustainable development.
The
Grand Prix will be chosen from the winners of the
Public Interest categories, including the new
COVID-19 Communications category.
While there has been some debate around pandemic-related entries, Mark Tungate says, "Ignoring an entire chapter of advertising history is exactly the opposite of what our jury of journalists is here for".
He adds that many journalists on the jury had requested a COVID-19 category in the early days of the pandemic. "They want to reward the work that has genuinely helped communities during this period," Tungate concludes.
The
Responsibility Grand Prix will be awarded on Thursday, 17 December during the virtual
Epica Awards ceremony, along with the
Grand Prix for
Film, Print, Design, Digital and
PR.
Epica is the only global awards show judged by journalists. 2020's jury includes newcomers such as
Entrepreneur and
Forbes (for the
Business categories), as well as
Communicate (UAE).
They will be alongside regular participants that include:
- Adweek
- Campaign (United Kingdom and India)
- Creative Review, and
- Shots.
For more information, visit
www.epica-awards.com or contact
[email protected]. You can also follow the
Epica Awards on
Facebook,
Twitter or on
Instagram.