Visit Stellenbosch was created to centralise the operational functions and resources of Stellenbosch stakeholders in tourism, business, food, and wine. It aims to embody how collaboration makes a town stronger, in spite of the challenges presented by COVID-19 to tourism.

According to the organisation, the new brand is the final step in their journey to unify all Stellenbosch tourism stakeholders under one umbrella. Its objective is to grow the town's tourism and experience economy for the benefit of all communities.

"As a strong community of tourism stakeholders, we have been able to roll out the first World Travel and Tourism Council-endorsed health and hygiene safety programme, as well as a highly successful 'Support Stellenbosch' campaign to reignite our town’s economy," says Jeanneret Momberg, CEO of Visit Stellenbosch. 

"The innovation that this tourism community has shown and its incredible spirit are both reflected in our new brand identity, which we are proud to unveil," adds Momberg.

The organisation says that its new brand transcends food and wine and it embodies the destination's appeal, spirit and culture.

"Stellenbosch is a destination brand that is approachable and a tad decadent, but there's nothing we love more than sharing our lovely town and its treasures with others," says Momberg.

The initiative is endorsed by:
  • the Stellenbosch Municipality
  • Stellenbosch University
  • the Cape Winelands District municipality, and
  • Wesgro.
"The campaign calls on residents to support local business, experience Stellenbosch as tourists and to inspire their networks to discover what Stellenbosch has to offer, in times of COVID-19 and beyond," adds Momberg.

"Participating accommodation has been discounted at 50% and can be enjoyed by visitors separately but also in conjunction with holiday packages offered during the promotion period," Momberg says. 

"In addition, visitors can enjoy discounts on a range of experiences such as pairings, guided wine tours, spa treatments and e-bike rides, among others," Momberg adds.

"It's very logical that we cannot invite people to Stellenbosch unless we can assure that we are a safe and responsible destinations so the linkage between the two is very close," says Momberg.

"This campaign was also a way to get businesses that had yet to implement their protocols to get Stellenbosch ready because only establishments that have pledged to implement our stringent WTTC-endorsed health and hygiene safety protocols are allowed to participate in the Support Stellenbosch campaign," concludes Momberg.

To view all participating accommodation establishments, experiences and restaurants, individuals are encouraged to visit

For more information, visit You can also follow Vist Stellenbosch on Facebook, Twitter or on Instagram.