GoBinge was founded in 2018 by local marketing entrepreneur Francois van Louw, who saw an opportunity to produce and distribute local, branded entertainment to Africa's youth.
Having worked in the marketing and content creation industry for over a decade, Van Louw argues that traditional forms of media, like print and TV, are fast becoming irrelevant to a growing YouTube and online content-consumption generation.
"Today, on-demand and digital platforms are the go-to destination for those looking to consume content, whether that be for entertainment, information, shopping or a host of other lifestyle services. I launched GoBinge as content platform focused on delivering to millennials and generation Z," says van Louw.
Dream Team World is the brainchild of creative director and one of South Africa's most awarded TV commercial producers Peter Gird and sponsorship and customer engagement specialist Lara Black.
It was established in 2019 to provide TV production, brand funding and branded entertainment solutions to broadcasters, brands, producers, media and advertising agencies. The founding duo have been working in the TV and branded entertainment industry for the last ten years.
According to Dream Team World commercial director and partner Lara Black, the partnership allows the agency to apply its proprietary branded entertainment integration model to a number of original and home-grown GoBinge content assets in order to deliver real-world value across complex customer and audience networks.
"Marketing budgets are increasingly seeing better value invested in non-traditional digital and social media platforms where the engagement can be tracked, measured and amplified in real-time, with increasingly sophisticated technologies supporting an embedded online trial and / or purchase strategy that is far more valuable to brands than audience ratings alone," Black concludes.
For more information, visit www.gobinge.co.za