Alkemy Investments has indicated that it took the firm two years to find the right partner in the advertising industry.
The duo now aims to build a business that 'continues to place people at its heart and treating every employee and client like family'.
Penquin offers a 360-degree solution to brands that comprises:
- traditional and digital media buying
- social media management
- inbound marketing
- event management, and
Alkemy will provide strategic guidance and scaling the agency to work towards not only growing the agency and its footprint but also its people.
Zodwa Mlangeni, chief alkemist at Alkemy Investments says that she started the firm through her desire to combine the best of what she enjoyed in the investment and marketing industries.
She adds that, along with her team, she enjoys being hands-on and becoming part of their partners' stories, while providing specialised skills and business guidance.
"For Alkemy, it's much more than investing in a business — it's about investing in people and together putting in the time and effort to nurture relationships that result in meaningful work and blooming businesses that add value to shareholders," says Mlangeni.
"Penquin already has a solid foundation to build on; it cares about its employees, does great work and we have good chemistry. Alkemy's intention, as with all our partnerships, is to create a business that's sustainable and add tangible value to the future," adds Mlangeni.
"The value of a strong partnership is priceless. Investment deals can be taxing, but you know you have the right partner when there is synergy in thinking and in action. Penquin has been ready to take the next step in growth for a while now and, with Alkemy as a partner, we are now on the trajectory to even bigger success," says Veronica Wainstein, CEO at Penquin.
"Together, we are creating magic in the world of marketing and advertising," concludes Mlangeni.
For more information, visit www.penquin.co.za
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