According to Vodacom, 2020 was a year filled with difficulties as a result of the COVID-19 pandemic; the year put many South Africans under pressure.
Many would like to shake off the negativity of 2020 and look toward the opportunities that 2021 has to offer, adds Vodacom.
The game, enabled through a Daily or Mega Shake, allows Vodacom customers to collect puzzle pieces towards the grand prize albums. By collecting all puzzle pieces to a specific album, customers can win that prize.
There are 10 prize categories in total, with daily mystery prizes as well as weekly and monthly grand prizes up for grabs. With each puzzle piece collected, Vodacom customers move one step closer to winning the grand prize.
The first customers to successfully collect all the relevant pieces to the album could win the grand prizes, including:
- Samsung Z-phone devices, and
- a brand-new Mini Cooper exclusively available to customers shaking via the My Vodacom app.
"As summer represents fun, family and relaxation, the 'Summer ShakeOff 2020' campaign aims to give back to our customers through appropriate rewards, for the things they need most," says Jorge Mendes, chief officer of consumer business at Vodacom.
"This cements Vodacom's values of creating deeper customer engagement through propositions that truly meet our consumer needs after a particularly tough year," adds Mendes.
By shaking their devices, customers can receive rewards to supplement their spending with discounted offers, cash prizes, cash vouchers and vouchers through Vodacom's reward partner network consisting of leading retailers and food-outlets across the country.
In 2020, the campaign will leverage the newly launched VodaBucks Rewards Programme, where customers can earn, bank and spend their share of 1 billion VodaBucks during this campaign.
Customers can use 1 VodaBuck to purchase up to five additional shakes per day or five VodaBucks to unlock a 'Mega Shake' for greater chances of winning.
"The 'ShakeOff Summer' campaign and the VodaBucks Reward Programme are yet more ways we show our appreciation to our customers, rewarding them for their engagement in spontaneous and fun ways," says Mendes.
"We strive to deliver value through the innovative products and services that we launch into the market. This is all in line with our purpose of connecting people for a better tomorrow," Mendes adds.
Vodacom customers can opt-in by downloading the My Vodacom app free of charge or by dialling *133# USSD string. Alternatively, they can add 082 009 8624 [ToBi] to their contacts and WhatsApp 'Hi' to follow the prompts.
The campaigns will run between Saturday, 7 November 2020 to Saturday, 6 February 2021.
For more information, visit www.vodacom.co.za
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