"This is a very emotional win for the agency," says HelloFCB+'s executive business director Nadja Srdic. "It's a very meaningful account for us. The work being done to build the province matters a great deal and we take our role very seriously."
"We're delighted to retain the business and are looking forward to continue to drive positive change for the benefit of all WCG citizens," adds Srdic.
"We certainly proved our responsiveness and agility during all stages of the COVID-19 pandemic, having to respond to real-time data and analytics, adjusting our communication strategy and creative as the pandemic and its impact progressed," says chief creative officer Mike Barnwell.
"More than any other client I have worked on before, the Western Cape Government has a particular modus operandi and incredibly complex structure. Our flexible modelling approach, however, allows us to tailor-make a way of working that best suits the client. And, we do this for every client, no matter the size or the task. I believe the client-agency fit is close to an ideal one," adds Srdic.
"One of our critical tasks is driving behaviour change and we're incredibly proud of the work we are doing. Work that is continually measured real-time to ensure the output is effective and then adapting and optimsing to drive purposeful and meaningful behaviour change," says the agency's managing director Danielle Sneiders.
"Helping to educate and protect the Western Cape's citizens is purposeful and meaningful work and we are honoured to work with them to achieve that," Sneiders concludes.
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