Conversation LAB and Media LAB have been appointed as agencies of record for all digital and media activity, including full brand and messaging development.

According to the agencies, performance marketing is at the heart of the strategy, from website conversion optimisations, ROI-focused media activity across all digital channels, to social media content and management.

Bloom Health has partnered with Momentum Health, one of the country's biggest insurers, to deliver a range of healthcare products that offer a holistic, cost-effective healthcare solution for individuals and families.

"Launching a new brand and company to the South African market during a global pandemic was the perfect storm for any business," says Uyanda Manana, MD of Conversation LAB.

"Bloom Health set us hugely ambitious targets and every element needed to perform for us to achieve those targets — from the media plan and execution to the website, to ensure Bloom's telesales team were able to convert," adds Manana.

John Kruger, MD of Bloom Health, says, "Conversation LAB executed our end-to-end digital strategy including UX the website design and build, as well as an exceptional ROI-driven media strategy, which was critical to the success of Bloom's launch."

"Conversation LAB has also been true partners in helping us achieve our success during these tumultuous times. The results Conversation LAB has delivered across social media and Google paid advertising have shattered our expectations and the resounding effectiveness of our website to convert the leads has put us on a new growth trajectory," adds Kruger. 

"Our business is driven by cost per lead, conversion rates and website performance. In every aspect, Conversation LAB completely over-delivered in helping us build this business. One of the best early decisions we made was partnering with Conversation LAB," Kruger concludes.

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