SABC TV's network marketing manager Dichaba Phalatse says that the team from SABC3 is excited to have HelloFCB+ on board.
"We have confidence in the team's strategy, creative and digital expertise to enable us to connect with our millennial audience in a meaningful way, entrenching the brand promise of The Stage Is Yours and giving much-needed escapism this festive season," Phalatse adds.
HelloFCB+'s managing director Danielle Sneiders says that the agency relished the challenge put to it by Phalatse and his team.
"Connecting our clients' brands' with their target markets is something we believe we do very well," Sneiders adds. "In fact, human connections are at the heart of everything we do at HelloFCB+ because we believe that people are not just consumers; they're people."
"That's why we use emotional data to help create emotionally driven communication across every touchpoint, turning individuals into loyalists and loyalists into advocates. And this is what we're doing for SABC3's festive outreach," Sneiders concludes.
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