Brand spokesperson Colleen Duvenage says, "The '#WhatTheFlyingFish' / '#FlowWithIt' campaign, like Flying Fish, is fun, quirky and a refreshing brand.  The aim is to inspire positivity in a difficult period across the world and show South Africans that our fun-loving natures and happy dispositions enable our resilience even in the toughest of times."

The '#WhatTheFlyingFish' / '#FlowWithIt' campaign advocates that life will be full of 'WhatTheFlyingFish' moments, where unexpected challenges are thrown our way. The answer to this is to open your mind and move into acceptance, according to the brand.

In such situations, when faced with a 'sink or swim' option, the brand suggests that we simply '#FlowWithIt'.   

Keabetswe launched the brand-synced content with her personal choice to '#FlowWithIt' in her experience of 2020.  The hashtag '#FlowWithIt' is double-edged, according to the brand, serving in the second instance as an invitation to flow the conversation on social media and to repost, respond and engage. 

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