According to the dairy brand's marketing executive Karolina Laubscher, the agency was selected not only because it addressed the brief very well, but because its ability to respond to feedback demonstrated flexibility and responsiveness.
"HelloFCB+ showcased a strong strategic skillset and interesting creative approach. Its ideas across the board were both creative and unique, with rational and emotional benefits, [and were] well executed to provide excellent product presence throughout. We are looking forward to opening a new chapter together," Laubscher says.
HelloFCB+ managing director Danielle Sneiders says, "In these uncertain times, people are returning to one constant now more than ever: our need for human connection. At HelloFCB+, we know that brands that lead with purpose and put humans at the heart of each consideration set will be rewarded."
"We're looking forward to journeying with Lactalis Suth Africa's brands and partnering on the articulation and achievement of their goals and ambitions at every touchpoint of the user journey," concludes Sneiders.
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