Hisense, one of the world's leading consumer electronics and home appliances brand, has announced the launch of its 'Live Bold' digital and retail campaign. The initiative is in partnership with club Paris Saint-Germain.
Paris Saint-Germain players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe are seen gathered in the Hisense showroom, surprising unsuspecting customers.
However, fans will spot that the players do not look as they usually do; they are seen in miniature form, acting as the consumers' guide. "Live Bold' celebrates Hisense's quality and focuses on the details that are built into its products.
The campaign sees some of the club's top players demonstrating product features that 'make the difference' to customers' everyday lives.
The content is going live across Hisense social channels (Facebook, YouTube, Twitter, Instagram) for Paris Saint-Germain, under new manager Mauricio Pochettino. Upcoming League games include fixtures against Montpellier and Marseille and the club's European fixture with Barcelona in February.
Marc Armstrong, chief partnerships officer at Paris Saint-Germain, says, "The players had fun filming this content and becoming miniature versions of themselves for the day. It's great to see Hisense use our players in an innovative way for them to showcase their products and brand features. We look forward to seeing the campaign rolled out by Hisense globally."
The Hisense and Paris Saint-Germain partnership was launched in August 2020 and sees the Hisense brand and product range showcased to huge audiences in the Parc des Princes stadium and around the world.
This will be done via broadcast, digital and social channels. The partnership also sees Hisense provide a range of products to the club to support its needs across its various facilities, including its new training centre.
For more information, visit www.hisense.co.za. You can also follow Hisense on Facebook, Twitter or on Instagram.