According to Primedia, the 3.0 x 6.0 meters of high-definition LED screen is positioned on the Eugene Kakakuru main road, in the centre of the town Rundu. 

This is the second largest town in Namibia after the capital Windhoek, with 81 500 inhabitants. This digital billboard is located within close proximity of Rundu Shopping Mall and Rundu Taxi Rank and is, according to the brand, key in reaching consumers traveling in and out of the city centre.

"We are very excited to introduce our latest LED and increasing our digital footprint in Namibia," says Eduard Mouton, regional managing director of Namibia, Zimbabwe and Zambia.

"We continue to focus on expanding our DOOH offering and deliver effective brand exposure opportunities to advertisers in the rest of Africa," concludes Mouton.

The addition of this LED billboard joins Primedia Outdoors' existing network of six roadside digital screens in Namibia. 

For more information, visit www.primediaoutdoor.co.za. You can also follow Primedia Outdoor on Facebook or on Twitter.